EURO RSCG SHANGHAI...

这是三年前和Jim 的一个想法， 想不到三年后居然可以有所改善并做出来， 重要的是它已经得到上海市血液中心的认可和支持， 而且公司也很重视这个创意， 有可能会携手血液中心把它延展成一个Big event， 这是在公司做的最后的作品了， 希望它能有所斩获， "Blood Donation Hourglass" The brief: The whole of China is in lack of blood donation at present. In Shanghai, blood is needed every 90 seconds, however, the resource of blood is always in shortage. Hence, the challenge from the Blood Center was to increase the awareness about the urgency of blood donation and to get the public to be more active. And Christmas is a season of " giving ", so the Blood Center hopes we could design a Christmas gift to give out to white collars in companies to recruit more donators. The idea: To raise awareness of the urgency of blood donation, we created an hourglass with red-colored sand in it, which represents the blood. And we printed the profile of a man and the Red Cross on each side of the timer. So when you turn the hourglass up side down from time to time, you can easily find out the relationship between "you" and "the Red Cross", anytime one of them is running short of blood, the other side can help instantly. The copy on the pack: "You could be saving someone's life this second, and he could be saving yours the next."